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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...

  3. Digital Strategies Small Businesses Can Use to Boost Sales on ...

    www.aol.com/digital-strategies-small-businesses...

    Small businesses list worries about the effectiveness of their social media and marketing strategies and the strength of their digital presence as their top concerns heading into the holiday ...

  4. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Because of this, digital marketing has become more essential, and mobile marketing is one of the newest digital marketing channels that people are considering; it can get information about the features of goods that people like without the need for buyers to go to the actual store. [7] SMS marketing has both inbound and outbound marketing ...

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [2]

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    By 2014, Forbes Magazine's website had written about the seven most popular ways companies use content marketing. [16] In it, the columnist points out that by 2013, the use of content marketing had jumped across corporations from 60% a year or so before, to 93% [ 17 ] as part of their overall marketing strategy.

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