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A loss leader (also leader) [1] is a pricing strategy where a product is sold at a price below its market cost [2] to stimulate other sales of more profitable goods or services. With this sales promotion / marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers.
Loss leader strategy is commonly used by retailers in order to lead the customers into buying products with higher marked-up prices to produce an increase in profits rather than purchasing the leader product which is sold at a lower cost.
During a star-studded Prime Video Presents event held in Madrid on Tuesday, the Amazon-owned streaming platform made waves when it announced that it would be releasing two of its upcoming original ...
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But Jobs and other business leaders have shown micromanaging works and that it gets a bad rap. ... once-in-a-lifetime, and [his death] a loss to America,” Drexler said. “He was a difficult ...
Cy Young, the all-time leader in games lost. In the sport of baseball, a loss is a statistic credited to the pitcher of the losing team responsible for the run that gives the opposing team the lead with which the game is won (the go-ahead run). The losing pitcher is the pitcher responsible for the go-ahead run to reach base for a lead that the ...
John Coleman, the single-season leader in losses. In the sport of baseball, a loss is a statistic credited to the pitcher of the losing team who allows the run that gives the opposing team the lead with which the game is won (the go-ahead run). The losing pitcher is the pitcher who allows the go-ahead run to reach base for a lead that the ...
Along with the drivers and cars being literal billboards for a range of brands, F1 is often a loss leader for car manufacturers that want to wow elite customers.