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Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say in a blind test.
This study suggests that, while few people can reliably discern any difference in a blind taste test, Coca-Cola is winning in its branding war with Pepsi.
We can see why Coca-Cola made a mistake, at least initially, with New Coke. Beginning in 1980, Pepsi decided to do something taboo in the advertising industry. They challenged Coca-Cola with head-to-head taste tests of both beverages. First, they conducted 3000 blind household taste tests.
Hate to flatten your fizz, but it's looking like the answer, based on the opinions formed by our team after a blind taste test, is no. In fact, out of eight different colas on offer, Pepsi and Pepsi Max – both of which are roughly half the cost per litre of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke – ranked sixth and seventh place
Pepsi went inside malls around the country and invited people to do a blind taste test between Coke and Pepsi. The results were remarkable; people picked Pepsi over Coke significantly. Pepsi happily touted the results in a TV campaign showing people, much to their own surprise, picking Pepsi.
While Pepsi and Coca-Cola bitterly vied for soda supremacy through the 70s and 80s, objective laboratory analysis revealed an inconvenient truth undermining their frothy rivalry: science could barely distinguish between the two sugary beverages.
So we tested the companies' flagship brands — the regular colas, the diet colas, the second diet colas (in this case, Coke Zero and Pepsi Next), and cherry cola — and some of their other beverages.
One of PepsiCo's most popular advertisements — besides the infamous Harrier Jet contest — is the Pepsi Challenge blind taste test. Their commercials depicted randomly selected strangers sipping on unmarked colas to determine which brand they ultimately enjoy best.
For our blind taste test we rounded 17 different colas, including all of the big grocery store brands, a few artisan selections, and every iteration of plain-flavored Coca-Cola on the...
The results from the Taste Test found that Coke Drinkers only guessed correctly about 47% of the time. In contrast, Pepsi Drinkers guessed correctly about 86% of the time. These guesses were replicated in the KNIME ‘Conditional Label Assigner’ node.