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Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. [6] If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.
Structural balance theory posits that some types of triads are forbidden and others are permitted on the basis of four rules. [4]Using the term “friend” to designate a positive sentiment and the term “enemy” to designate a negative sentiment, the classic balance model defines a sentiment network as balanced if it contains no violations of four assumptions:
Balance Theory was first developed by Heider with Gestalt influences. [5] Gestalt psychology posits that there is a tendency towards perceptual simplicity, such as symmetry and continuation. Heider extends this principle to social relations, where there are balanced and imbalanced states. [ 6 ]
Triadic closure is a concept in social network theory, first suggested by German sociologist Georg Simmel in his 1908 book Soziologie [Sociology: Investigations on the Forms of Sociation]. [1] Triadic closure is the property among three nodes A, B, and C (representing people, for instance), that if the connections A-B and A-C exist, there is a ...
A political endorsement is a public declaration of one's personal or group's support of a candidate for elected office.In a multiparty system, where one party considers that it does not have enough support to win power, just prior to the election, the official representative of that party may give an official endorsement for a party that they consider more likely to be a contender.
The equilibrium model of group development (equilibrium model) is a sociological theory on how people behave in groups. The model theorizes that group members will work to maintain a balance, or equilibrium, between task-oriented (instrumental) and socio-emotional (expressive) needs. [1] [2] A group can be successful if it maintains this ...
In the area of graph theory in mathematics, a signed graph is a graph in which each edge has a positive or negative sign. A signed graph is balanced if the product of edge signs around every cycle is positive. The name "signed graph" and the notion of balance appeared first in a mathematical paper of Frank Harary in 1953. [1]
"The life and time of Ragnar Nurkse" (PDF). Conference on "Ragnar Nurkse (1907–2007): Classical Development Economics and Its Relevance for Today" ,Tallinn, 31 August – 1 September 2007. Archived from the original (PDF) on 17 May 2012 "Ragnar Nurkse's Development Theory" (PDF). Bremen University of Applied Sciences.