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An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the Livestrong wristband , used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
Advertising in which a celebrity endorses a product or brand leverages celebrity power, fame, money, and popularity to gain recognition for their products or to promote specific stores' or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or ...
The Whopper is BKs signature product, and it has produced several ad campaigns promoting it: "Home of the Whopper" Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage. "It takes two hands to handle a Whopper" "In the land of burgers, Whopper is king" (March 2000–August 2003)
Political ads are a form of political speech with a straightforward, essential task: to gain people's confidence and influence their vote, in the case of political campaign advertising.
The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability.
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