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Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as much compared to liquids in terms of volume .
The company became the first local soap manufacturing company when the company was incorporated in 1941. Swadeshi is a listed company on the Colombo Stock Exchange. Brand Finance calculated Swadeshi Industrial Works' brand value to be LKR543 million in 2022 and ranks the company as 85th most valuable brand in Sri Lanka. [2]
Detergent pods cost significantly more than liquid detergent for equivalent laundry loads. [5] [6] MonoSol is one of the companies that develops the water-soluble film used for laundry and dishwasher detergent packs, used by brands including Tide, with roughly US$250 million in annual sales and controlling around 90-percent of the market. [7]
In Sri Lanka, Sunlight laundry soap has a market share of more than 75%, [7] and won the "brand of the year" award in 2004. South Africans use the brand for bath soap, dishwashing liquid, washing powder, and fabric conditioner. [8] The brand was also used in the Philippines during the 1990s as detergents.
In 2011 the European Commission announced that the European Parliament had ordered a ban of phosphates in consumer laundry detergent by June 2013 and a ban in dishwasher detergent by January 2017. [2] [7] Australia began phasing out the use of phosphates in its detergents in 2011, with an all-out ban expected to take effect in 2014. [8]
The brand was first introduced in 1959 in France, by the Lever Brothers company, as a low-suds washing powder specially designed for automatic washing machines. [2] During 1960s it was also introduced in other European countries such as Spain, Portugal and Greece. Since 1970s it also contains enzymes in its formula, being a biological detergent.
Joy is an American brand of dishwashing liquid detergent owned by JoySuds, LLC. [ 1 ] [ 2 ] The brand was introduced in the United States in 1949 by Procter & Gamble. [ 3 ] In 2019, Procter & Gamble sold the rights to the Joy brand for the Americas to JoySuds, LLC.
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