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Throughout its history, Intel has had three logos. The first Intel logo, introduced in April 1969, featured the company's name stylized in all lowercase, with the letter "e" dropped below the other letters. The second logo, introduced on January 3, 2006, was inspired by the "Intel Inside" campaign, featuring a swirl around the Intel brand name ...
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Believe it or not, Intel's brand is incredibly powerful among consumers. After all, those cute "Intel Inside" logos that adorn about 80% of PCs sold today don't go unnoticed. While the company is ...
Intel is the latest big company to introduce a new, simpler (or more generic) logo. The ‘swirl’ of the previous logo looks a little outdated by modern standards, and while the new logo is ...
1991 - Intel launches its "Intel Inside" marketing campaign for PCs with its chips, and the television commercials become a cultural phenomenon. 1993 - Intel introduces Pentium microprocessors ...
Chipmaker Intel's 1991 "Intel Inside" marketing campaign was the first landmark ingredient branding success. It came about in the late 1980s when the abruptly rising interest in personal computers led to a huge demand for central processing units, (CPUs) which Intel took as an imperative to "explain the desirability of its products" to end users, not just the original equipment manufacturer (OEM).
He was an executive at Intel, where he led the division that produced the company’s microprocessor product line. [1] He was one of the key architects of the company’s marketing and was credited for coining the slogan “Intel Inside”, which was used in the advertising campaign that made Intel a household name. [1] [2]