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A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
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The commercial was a hit on video-sharing websites, such as YouTube, where it had received over 60 million views by February 22, 2022. [1] In June 2010 the ad won the Grand Prix for film at the Cannes Lions International Advertising Festival , [ 18 ] and in July 2010 it won a Primetime Emmy Award for Outstanding Commercial.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
[7] [8] [9] The service was then revised and relaunched as YouTube Red on October 21, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music. [10] YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music ...
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.
The YouTube Awards (also known as the YouTube Video Awards) was a promotion run by YouTube to recognize the best user-generated videos of the year. The awards were presented twice, in 2007 and 2008, with winners being voted for by the site's users from shortlists compiled by YouTube staff.