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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    [4] [5] An example of a conclusion might reiterate, "The transition to renewable energy is not only necessary for environmental sustainability but also economically advantageous." A strong conclusion may also include a call to action, urging the reader to take a specific step or consider the implications of the argument.

  4. List of narrative techniques - Wikipedia

    en.wikipedia.org/wiki/List_of_narrative_techniques

    Name Definition Example Setting as a form of symbolism or allegory: The setting is both the time and geographic location within a narrative or within a work of fiction; sometimes, storytellers use the setting as a way to represent deeper ideas, reflect characters' emotions, or encourage the audience to make certain connections that add complexity to how the story may be interpreted.

  5. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    "Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." [2] Manipulation can be organized or unorganized, conscious or unconscious, politically or socially motivated.

  6. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    An exemplification essay is characterized by a generalization and relevant, representative, and believable examples including anecdotes. Writers need to consider their subject, determine their purpose, consider their audience, decide on specific examples, and arrange all the parts together when writing an exemplification essay. [18]

  7. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    The rule of three is a writing principle which suggests that a trio of entities such as events or characters is more humorous, satisfying, or effective than other numbers. The audience of this form of text is also thereby more likely to remember the information conveyed because having three entities combines both brevity and rhythm with having ...

  8. Hero's journey - Wikipedia

    en.wikipedia.org/wiki/Hero's_journey

    Illustration of the hero's journey. In narratology and comparative mythology, the hero's quest or hero's journey, also known as the monomyth, is the common template of stories that involve a hero who goes on an adventure, is victorious in a decisive crisis, and comes home changed or transformed.

  9. Narration - Wikipedia

    en.wikipedia.org/wiki/Narration

    Narration is the use of a written or spoken commentary to convey a story to an audience. [1] Narration is conveyed by a narrator: a specific person, or unspecified literary voice, developed by the creator of the story to deliver information to the audience, particularly about the plot: the series of events.