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In 2017, Mashable placed SEO for Growth #3 on its list of “10 marketing books to read in 2017”. Oracle placed the book #9 on its list of “Top 15 Marketing Books of 2016” [11] and The Huffington Post placed the book #6 on its list of the “10 Best Marketing Books for Small Business Owners”. [12] Inc. included SEO for Growth on its ...
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
The book was named one of Inc. magazine's top 10 marketing books of 2014. [14] [15] In February 2014, Holiday was named editor-at-large of the Business & Technology section at the New York Observer. [16] Holiday's third book The Obstacle Is the Way, was published May 1, 2014, also by Portfolio/Penguin. [17]
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product but you," Scott says. [10] He continues updating the book and in 2024 released the ninth edition.
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His book, Brand Relevance: Making Competitors Irrelevant, was named among the "Ten Marketing Books You Should Have Read" by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business. [8] Aaker also has a regular column in American Marketing Association's Marketing News called "Aaker on Branding". [9]
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