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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
In 1958, PF Flyers created the first athletic endorsement, of which was Bob Cousy of the Boston Celtics, to market PF Flyers with the "All American" model, which was a basketball shoe similar in design to the Converse Chuck Taylor basketball shoe.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
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Charles Hollis Taylor (June 24, 1901 – June 23, 1969) was an American basketball player and basketball shoe salesman/marketer who was associated with Chuck Taylor All-Stars, which he helped to improve and promote.
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