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One clothing source said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse." [25] In 2015 it was reported that maternity clothes is a $2.4 billion market in the U.S.
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Seraphine is an international maternity fashion label and store. [2] The company was founded by French-born designer Cecile Reinaud [3] in 2002. [4] Seraphine is based in London and has stores in Dubai, Hong Kong, the United Kingdom, the United States and France. Its clothing is sold around the world through various boutiques and online. [5] [6 ...
I also noticed that, as they squeezed into these clothes, they looked better even though the outfits weren't quite big enough, just because the clothes were better designed. That was my aha! moment." [6] In 1997, Lange borrowed $50,000 from family and founded Liz Lange Maternity in a 12x12 office equipped with only a phone.
At the beginning of the century, the sack-back gown was a very informal style of dress. At its most informal, it was unfitted both front and back and called a sacque, contouche, or robe battante. By the 1770s the sack-back gown was second only to court dress in its formality.
The Thyme Maternity brand dates back to at least October 1993, when it was under the ownership of Shirmax Fashions Ltd, and operated by its subsidiary, Shirmax Retail Ltd. The Montreal company also operated Shirley K, a larger maternity clothing brand. [1] A Singapore company licensed the Thyme brand in 1999, intending to open five locations. [2]
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