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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
Maxfli was previously owned by the Dunlop Slazenger group before its acquisition by TMaG in 2003. [2] While under TMaG ownership, the brand underwent a change in focus from premium balls, such as Black Max and Red Max, to distance balls such as the Fire and the already successful Noodle, as TMaG looked to use its own TaylorMade brand in the ...
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Tennis balls and parts manufactured by Dunlop Slazenger, on display at the London Design Museum. Dunlop Slazenger was a sports equipment manufacturing company formed by now-defunct BTR plc by consolidating the various sports brands acquired as part their take-over of Dunlop Holdings in 1985.
In 1996 Dunlop Slazenger was acquired by the private equity firm Cinven for £330 million. [5] To save money, Cinven moved production of Dunlop tennis balls from England to the Philippines. Slazenger Golf and Maxfli were sold off to reduce debt. [15] Frasers Group bought Dunlop Slazenger for £40 million in 2004. [16]
Srixon focuses on golf, with its balls holding the largest number of patents worldwide, and having previously supplied other leading manufacturers such as Dunlop Slazenger. [1] They also produce a full range of golf clubs and accessories. In October 2007, SRI Sports acquired Cleveland Golf. On June 27, 2008, SRI announced that operations of the ...
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