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Keds Champion sneaker, for women, 1916. In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. [1] [2] Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. [3]
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Keds Unisex Champion Canvas Lace Up Sneaker (sizes 6, 7.5, 8, 9) $35 $55 Save $20. See at Amazon. Keds Women's Champion Canvas Lace Up Sneaker (all other sizes & widths) $41 $55 Save $14.
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Marlo Thomas, 86, said she has been wearing the Keds Champion Canvas Sneaker for “forever.” She says they are “very comfortable” and have a “streamlined” look.
This type of branding was done by United States Rubber Company and was not related in any way to the original Colchester Rubber Co. brand products of the 1800s. As of October 2010 a pair of co-branded seconds, bearing both Keds and Colchester Rubber Co. logos, were on display at the Basketball Hall of Fame at Springfield, Massachusetts. [16]
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