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Indomie is an instant noodle brand produced by the Indonesian company Indofood, [1] the largest instant noodle manufacturer in the world with 16 factories. Over 28 billion packets of Indomie are produced annually, [citation needed] and exported to more than 90 countries.
Instant noodles are now eaten in most households across the country. [77] By 2008, nine other brands of noodles had appeared in Nigeria. Affirming Indomie's hold on the market, Christopher Ezendu, a distributor at the popular Oke-Arin market on Lagos Island, reported that these other brands are aspiring to be like the market leader. [78]
A serving of Indomie iga penyet with fried egg and vegetables. Instant noodles are often criticized as unhealthy or junk food. [27] A single serving of instant noodles is high in carbohydrates, salt, and fat, but low in protein, fiber, vitamins, and essential minerals. [28] [29] [30]
Indofood was founded in 1969 as Lambang Insan Makmur, an instant noodles business [citation needed], with its brand Indomie launching in 1972. [1] The company restructured on August 14, 1990, as PT Panganjaya Intikusuma.
Indomie instant noodles gradually thrived in the Nigerian market, significant growth was achieved after the return of democracy in 1999 and the brand soon came to dominate the market. [7] In 1995, concern shifted towards local manufacturing of its key brand and a noodles plant was constructed which began operations in 1996.
The Salim Group is Indonesia's biggest conglomerate and refers to companies where the Salim family holds majority ownership. Its assets include Indofood Sukses Makmur, [a] the world's largest instant noodle producer; Indomobil Group, one of Indonesia's largest car manufacturers; Indomaret, Indonesia's largest convenience store chain; and Bogasari, a large flour-milling operation. [1]
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