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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
17) identify some commonly occurring features of qualitative research in Psychology: [3] A tendency to use relatively unstructured data (…); An approach to theory that involves generating theories that are localised and context specific, rather than testing large-scale theories that seek to explain psychological process in all people (…);
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Computer-assisted (or aided) qualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, [1] grounded theory methodology, etc.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...
Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists.The methodology involves the construction of hypotheses and theories through the collecting and analysis of data.
In the social sciences, coding is an analytical process in which data, in both quantitative form (such as questionnaires results) or qualitative form (such as interview transcripts) are categorized to facilitate analysis. One purpose of coding is to transform the data into a form suitable for computer-aided analysis.
Giorgi was an early pioneer of the humanistic psychology movement, [4] the use of phenomenology in psychology, and qualitative research in psychology, and to this day continues to advocate for the importance of a human science approach to psychological subject matter. [5] [6] Giorgi has directed over 100 dissertations that have used the ...
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