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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

  3. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  4. Anatomy of Criticism - Wikipedia

    en.wikipedia.org/wiki/Anatomy_of_Criticism

    Anatomy of Criticism: Four Essays (Princeton University Press, 1957) is a book by Canadian literary critic and theorist Northrop Frye that attempts to formulate an overall view of the scope, theory, principles, and techniques of literary criticism derived exclusively from literature.

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Erotema – rhetorical question; a question is asked to which an answer is not expected. [1] Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly.

  6. Ethos (disambiguation) - Wikipedia

    en.wikipedia.org/wiki/Ethos_(disambiguation)

    Ethos generally refers to a culture's guiding ideals. Ethos may also refer to: E-Theses Online Service (EThOS), a service of the British Library; Environmental and Thermal operating systems (ETHOS) Flight Controller, for the International Space Station; Ethos, a mode of persuasion which appeals to the authority or honesty of a speaker

  7. Figure of speech - Wikipedia

    en.wikipedia.org/wiki/Figure_of_speech

    For example, the phrase, "John, my best friend" uses the scheme known as apposition. Tropes (from Greek trepein, 'to turn') change the general meaning of words. An example of a trope is irony, which is the use of words to convey the opposite of their usual meaning ("For Brutus is an honorable man; / So are they all, all honorable men").

  8. CEOs have never headed for the exits as much as they ... - AOL

    www.aol.com/finance/ceos-never-headed-exits-much...

    A record number of U.S. CEOs exited their jobs this year, according to Challenger, Gray & Christmas, which said companies are responding to an uncertain landscape by installing temporary leaders ...

  9. Ethical dualism - Wikipedia

    en.wikipedia.org/wiki/Ethical_dualism

    Examples of metaphysical dualisms are those between spirit and matter, God and the world, or, as theorized by Descartes, between thought and extension. Ethical dualism, on the other hand, highlights the moral dimension instead or in addition to the metaphysical one, and envisions an inherent situation of conflict between two antagonistic forces ...