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Look out, Zillow and Realtor.com: There’s a new online listings service on the way to market
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Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 [4] by co-executive chairmen Rich Barton [5] and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current ...
[20] [21] Realtor.com also entered into a partnership with Better Homes and Gardens Real Estate Service, beginning in 1998. [22] With more than 1.3 million listings by 1999, [23] [24] Realtor.com had become the largest website for real estate listings, and expanded services to include virtual tours of properties. [25]
The greater number of platform owners list their properties, the greater the diffusion of information. [5] As buyers who are seeking a piece of property, search engines are usually their first pit-stop. "69% of home shoppers who take action on real estate brand website begin their research with a local term, i.e. "Houston homes for sale" on a ...
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