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2. Web development - Wikipedia

   en.wikipedia.org/wiki/Web_development

   Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). [1] Web development can range from developing a simple single static page of plain text to complex web applications , electronic businesses , and social network services .

3. Web design - Wikipedia

   en.wikipedia.org/wiki/Web_design

   Web design encompasses many different skills and disciplines in the production and maintenance of websites.The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

4. Software development effort estimation - Wikipedia

   en.wikipedia.org/wiki/Software_development...

   Software researchers and practitioners have been addressing the problems of effort estimation for software development projects since at least the 1960s; see, e.g., work by Farr [8] [9] and Nelson. [10] Most of the research has focused on the construction of formal software effort estimation models.

5. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

6. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

7. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   A limit price is the price set by a monopolist to discourage economic entry into a market. The limit price is the price that the entrant would face upon entering as long as the incumbent firm did not decrease output. The limit price is often lower than the average cost of production or just low enough to make entering not profitable.