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Every small business has some form of intellectual property associated with it. Intellectual property, or IP, is a valuable company asset. It comes in four types: trademarks, copyrights, patents ...
The Coca-Cola logo (the quintessential example of a trademarked but not copyrighted logo) is used on the Coca-Cola page, but not the Pepsi Cola page – so no trademark problems result. For Wikipedia purposes, a "public domain" image does not need a non-free content rationale in order to be used.
The code you would insert on the image page to insert this tag is: {{Non-free logo}} An example of such an image page would be the Chevrolet "bowtie" logo image page. Image pages with the {{Non-free logo}} tag should also contain some additional (often lengthy) explanations known as a "non-free media use rationale" that justify their use on Wikipedia – this information is required because of ...
However, when in doubt, err on the side of caution per non-free content policy by assuming that the logo is copyrighted. Note that non-free logos should only be used in the infoboxes of the primary article(s) to which they are affiliated; i.e. a company logo may be used in the article about that company, but not in a separate article about one ...
Although many logos are non-free images and should be treated as such, there are three common cases where a logo will be copyright-free: The first case is based on the date of first publication: if the logo was first published before 1929, it can be assumed to be public domain.
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
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