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Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations carried Wheaties sponsored events. During these events, athlete testimonials about Wheaties were used to demonstrate that Wheaties was indeed the breakfast of champions.
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—Wheaties or Cheerios—and do something unique.
But this week, news that wheat prices are rising fast could mean that Cheerios and Wheaties and Raisin Bran could show steep increases in price; as much as $7 a box, and higher. They could soon be ...
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Tennis champion Coco Gauff joins a long lineage of athletes to be featured on the coveted orange Wheaties box. Coco Gauff is the latest athlete to endorse the “Breakfast of Champions.”
John Harvey Kellogg developed and marketed a wide variety of vegetarian foods. Many of them were meant to be suitable for an invalid diet, and were intentionally made easy to chew and to digest. Starchy foods such as grains were ground and baked, to promote the conversion of starch into dextrin. Nuts were ground and boiled or steamed.
General Mills Wheaties. Kind Honey Almond. Post Grape-Nuts Original. Barbara’s Multigrain Spoonfuls Original. Oatmeal: This hot cereal is a cardiologist favorite. It contains fiber, vitamins and ...