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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
Wheaties radio broadcasting in the 1930s touched the early career of Ronald Reagan, who was at the time a sports broadcast announcer in Des Moines, Iowa. He was asked to create play-by-play recreations of Chicago Cubs baseball games using transcribed telegraph reports; his job performance in this role led to his selection in 1937 as the most ...
More than 70 Olympians have appeared on the front of Wheaties cereal boxes.
In 1934, Martin and Osa Johnson became the first married couple, and Osa only the second woman, featured on a box of Wheaties breakfast cereal. Beginning that year Wheaties put pictures of well-known people on cereal boxes to match the slogan ”The Breakfast of Champions.” Martin and Osa are pictured atop their Sikorsky S-39 amphibious plane.
The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
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James Henry Carmichael Jr. "Slim" (() April 2, 1907 – () December 1, 1983) was a pioneering aviator, crop duster, barnstormer, airmail pilot, airline pilot, airline president, Special Assistant to the Federal Aviation Administration(FAA), and one of only ten recipients of the Airmail Flyers' Medal of Honor.
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