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Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s.
Buc Wheats cereal contained wheat flakes mixed with buckwheat and had the appearance of bran flakes, having a similar color and texture, but were lighter in weight. Buc Wheats was coated with a maple syrup glaze, giving it a unique flavor. General Mills replaced the original maple glaze with a honey glaze.
The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
Some brands have been around longer than you have — and may predate your parents or even grandparents. Here are some brands that are turning 100 this year.
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Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. [1] It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. [2]