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GE Capital was the financial services division of General Electric. [1] Its various units were sold between 2013 and 2021, including the notable spin-off of the North American consumer finance division as Synchrony Financial.
Synchrony Financial is an American consumer financial services company with its headquarters in Stamford, Connecticut, United States. [2] The company offers consumer financing products, including credit, promotional financing and loyalty programs, installment lending to industries, and FDIC-insured consumer savings products, through Synchrony Bank, its wholly owned online bank subsidiary.
Latitude’s core business is in consumer finance through a variety of services including secured and unsecured personal loans, credit cards, car loans and interest free retail finance. [1] As of 2018 it had around a 6% share of Australia’s personal lending market, making it the biggest non-bank lender of consumer credit in Australia. [2]
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