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Global Media AIDS Initiative, an umbrella organization that unites and motivates media companies around the world to use their influence, resources, and creative talent to address AIDS Global Media Arts (known as GMA Network), a media company based in Diliman, Quezon County, Philippines
Global media studies is a field of media study in a global scope. Media study deals with the content, history and effects of media. Media study often draws on theories and methods from the disciplines of cultural studies, rhetoric, philosophy, communication studies, feminist theory, political economy and sociology. [23]
The fundamental issues of imbalances in global communication had been discussed for some time. The American media scholar Wilbur Schramm noted in 1964 that the flow of news among nations is thin, that much attention is given to developed countries and little to less-developing ones, that important events are ignored and reality is distorted. [2]
The global media and news agencies have played a fundamental role in contemporary globalization, making possible the feeling of instant communication and the experience of global connection. They have played a pioneering role in the use of new technologies, such as the telegraph, which have altered the nature of news.
Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). [1]
He notes that economic globalization began after World War II, whereas internationalization began over a century ago. [ 73 ] George Ritzer wrote about the McDonaldization of society and how fast food businesses spread throughout the United States and the rest of the world, attracting other places to adopt fast food culture. [ 74 ]
In the 1970s and 1980s, major changes in media and communication were enacted thanks to the MacBride report. They promoted policies directed at the liberalization of the telecommunication market. The monopoly powers as well as the comparative advantage, or dominance, of radio and television broadcasters, as well as newspaper companies.
As the network expanded, it changed into Global Media Arts. GMA Network is one of the largest television and media network in the Philippines. GMA's first broadcast on television was on October 29, 1961, as Republic Broadcasting System (RBS) on DZBB Channel 7, almost a decade after the success of its radio station DZBB. It is the first ...