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Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's ...
Eagle Snacks is a brand name for snack food originally introduced by the Anheuser-Busch company in 1979. [1] Eagle Snacks is not to be confused with Eagle Brand, a trademark used by Borden to market its sweetened condensed milk and dessert lines, now owned by The J.M. Smucker Co.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. [1] The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. [2]
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [ 18 ] At the 2010 and 2014 Great American Beer Festival , Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft .
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
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Chelsea was a low-alcohol (0.5%) carbonated drink created by Anheuser-Busch in the late 1970s. It was test-marketed in several American cities, including Richmond, Virginia, and Springfield, Massachusetts, as the "not so soft drink."
In response to plummeting Bud Light sales in the last week of April, parent company Anheuser-Busch InBev is reportedly offering every wholesaler employee a free case of beer.. The gesture, first ...