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A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2]
The English word ethics has its roots in the Ancient Greek word êthos (ἦθος), meaning ' character ' and ' personal disposition '. This word gave rise to the Ancient Greek word ēthikós (ἠθικός), which was translated into Latin as ethica and entered the English language in the 15th century through the Old French term éthique. [6]
Aristotle's Rhetoric (Ancient Greek: Ῥητορική, romanized: Rhētorikḗ; Latin: Ars Rhetorica) [1] is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric , the Art of Rhetoric , On Rhetoric , or a Treatise on Rhetoric .
The Modern Greek word "erotas" means "intimate love". Plato refined his own definition: Although eros is initially felt for a person, with contemplation it becomes an appreciation of the beauty within that person, or and may ultimately transcend particulars to become an appreciation of beauty itself, hence the concept of platonic love to mean ...
The Greek terms equivalent to Latin mores are ethos (ἔθος, ἦθος, 'character') or nomos (νόμος, 'law'). As with the relation of mores to morality, ethos is the basis of the term ethics, while nomos gives the suffix -onomy, as in astronomy.
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Later Greek schools of philosophy, such as the Epicureans and Stoics, debated the conditions of the good life. Both of these schools argued that tranquility should be the aim of life but disagreed on the mean of getting there despite both claiming the Socratic tradition. [21] Epicurus taught that the greatest good was pleasure and freedom from ...