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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Domestic brands like Coors Light and Miller Light captured 80% to 85% of the share losses from Bud Light, he said. ... Other potential disruptors to the beer industry include flavored beverages ...
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
The Coors Brewing Company has unveiled a series of beer-flavored lollipops in celebration of the beginning of the NCAA's March Madness tournament. In a statement on Thursday, Coors said the ...
Source: Beer Marketing Insights. Coors Light was the only winner in the bunch, and its sales turned down, too, in 2013. ... Ciders, alcoholic teas, wine, and flavored spirits are all drawing away ...
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
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