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"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Certainly, the company benefited from the Bud Light boycott. But the effects may not be long-term. For retail investors, the time to take advantage of Molson’s good fortune may have passed. Out ...
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Since Bud Light is sponsoring the NFL draft I wonder if the viewership will be affected? — Stickyfrog - Government-funded Media (@stickyfrogg) April 21, 2023
The beer boycott tanked Bud Light's sales and stock price. But 'anti-woke' activists don't need that kind of payoff to keep stoking LGBTQ+ outrage.