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The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
A pen is a handheld device used to apply ink to a surface, usually paper, for writing or drawing. [1] Additional types of specialized pens are used in specific types of applications and environments such as in artwork , electronics , digital scanning and spaceflight , and computing.
Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $3.13 in 2024) with the slogan "writes first time, every time."
In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
The company offers a wide range of personalized promotional products for various events and occasions, including employee recognition, new customers and advertising, customer loyalty, corporate events, gifts for friends and family, and a holiday line including holiday cards and collectibles.
A ballpoint pen, also known as a biro [1] (British English), ball pen (Hong Kong, Indian, Indonesian, Pakistani, and Philippine English), or dot pen [2] (Nepali English and South Asian English), is a pen that dispenses ink (usually in paste form) over a metal ball at its point, i.e., over a "ball point".
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