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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
One specific study, "Exploring education-related use of social media," called this "audience connectors". Audience connectors bring students together while studying with WhatsApp and Facebook . This study reported that "60 percent [of students in the study] agreed that technology changes education for the better."
Ruggerio noted three assumptions necessary to the idea of active audience: First, media selection is initiated by the individual. Second, expectations regarding the use of media must be a product of individual predispositions, social interactions and environmental factors. And third, the active audience exhibits goal-directed behavior.
Social learning, also known as social proof, is a core principle among almost all forms of persuasion. [36] It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages.
Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message.
negotiate the social relationship between the speaker and the audience. Therefore, language functions at these two levels at all times. For example, a common-place statement such as "If you could pass the salt, that would be great" functions both as a request (though formally not a request) and as a means of being polite or non-offensive ...
Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all