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The focus group interview is conducted informally and as naturally as possible. Participants are free to give views about any aspect of the product. These focus groups should not be confused with in-depth interviews. The moderator uses a discussion guide that has been prepared in advance of the focus group to maintain the discussion on course.
A fishbowl conversation is a form of dialogue that can be used when discussing topics within large groups. Fishbowl conversations are sometimes also used in participatory events such as unconferences. The advantage of fishbowl is that it allows the entire group to participate in a conversation. Several people can join the discussion.
A discussion group is a group of individuals, typically who share a similar interest, who gather either formally or informally to discuss ideas, solve problems, or make comments. Common methods of conversing including meeting in person, conducting conference calls , using text messaging , or using a website such as an Internet forum . [ 1 ]
Group interviews are becoming more popular with employers these days for several reasons. First, it expedites the interviewing process. Instead of being at the employer for 4 hours meeting ...
Small group conversation at a Gurteen Knowledge Café. A world café is a structured conversational process for knowledge sharing in which groups of people discuss a topic at several small tables like those in a café. Some degree of formality may be retained to make sure that everyone gets a chance to speak. [1]
Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.
Discussions generally last one hour to 90 minutes. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic.
The idea that all groups performing a given type of task go through the same series of stages in the same order was replicated through the 1950s, 1960s and 1970s; with most finding four phases of discussion. For example, communication researcher B. Aubrey Fisher showed groups going sequentially through an orientation stage, a conflict stage, a ...
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