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Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
Siebel Systems, Inc. (/ ˈ s iː b əl /) was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM. The company was founded by Thomas Siebel and Patricia House in 1993.
Benioff founded Salesforce in 1999 [17] in a San Francisco apartment and defined its mission in a marketing statement as "The End of Software." [18] This was a slogan he used frequently to preach about software on the Web, and used as a guerilla marketing tactic against the dominant CD-ROM CRM competitor Siebel at the time. [19]
The idea of a stand-alone, cloud-hosted customer base was soon adopted by other leading providers at the time, including PeopleSoft (acquired by Oracle), [11] Oracle, SAP and Salesforce.com. [ 14 ] The first open-source CRM system was developed by SugarCRM in 2004.
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CallidusCloud provides Software as a Service (SaaS) products for marketing and sales effectiveness.This includes applications to identify business leads, ensure proper territory and quota distribution, enable sales forces, as well as other features.
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