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ICI Paints was formed in 1926. The Dulux paint brand was introduced in 1931. [2] The name Dulux is derived from the words Durable and Luxury. In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s.
In July 2017, B&Q faced widespread criticism from customers complaining of bad smells and headaches after painting their homes with Valspar paint sold to them. This led to B&Q compensating hundreds of customers, with the problem said to be caused by bacterial contamination in the can causing emission of hydrogen sulphide and ammonia. [48] [49]
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