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  2. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    Big Hairy Audacious Goals (BHAGs) - think big, aim high; Cult-Like cultures - cult-like adherence to the culture; Try a Lot of Stuff and Keep What works - try a lot of experiments and keep what works; Home-Grown Management - hire leaders from within; Good Enough Never Is - strive to do better tomorrow than you did today

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. 20 Famous Brands That Made Remarkable Comebacks - AOL

    www.aol.com/19-famous-brands-made-remarkable...

    From restaurants and retail to airlines and toy companies, these famous brands seemed doomed. But they overcame bankruptcies, scandals, and horrible PR. 20 Famous Brands That Made Remarkable Comebacks

  5. Comeback Brands: Ten Famous Brands Coming Back to Life

    www.aol.com/news/2010-07-26-comeback-brands-ten...

    A popular brand during the housing boom, Linens n' Things looked like a good deal in 2006 when Apollo Management bought it for $1.3 billion. Two years later, with the real estate market sinking ...

  6. Lifestyle brand - Wikipedia

    en.wikipedia.org/wiki/Lifestyle_brand

    A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. [1] Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life.

  7. Authentic Brands IPO Bringing New Vision to Wall Street - AOL

    www.aol.com/news/authentic-brands-ipo-bringing...

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  8. Ferrero SpA - Wikipedia

    en.wikipedia.org/wiki/Ferrero_SpA

    Ferrero International SpA (/ f ə ˈ r ɛər oʊ / fə-RAIR-oh, Italian: [ferˈrɛːro]), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba.

  9. The 11 Most World-Famous Brands That Most Americans Don ... - AOL

    www.aol.com/news/2013-01-04-the-11-most-world...

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