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It was launched in 1951–52 as a toothpaste brand Binaca Top. [2] It sponsored an extremely popular music show on Radio Ceylon and later on All India Radio, Binaca Geetmala which was hosted by noted radio personality Ameen Sayani. [3] [4] It was owned by Reckitt Benckiser who sold it to Dabur in 1996 for ₹ 1.2 crore (US$140,000). [5] [6]
It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [ 7 ] According to an August 2016 report in The Economic Times , Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as ...
Striped toothpaste should not be confused with layered toothpaste. Layered toothpaste requires a multi-chamber design (e.g. USPTO 5,020,694 ), in which two or three layers extrude out of the nozzle. This scheme, like that of pump dispensers (USPTO 4,461,403 ), is more complicated (and thus, more expensive to manufacture) than either the ...
Crest 3D White Advanced Whitening Toothpaste. Price: $13.99. Costco members receive $4 off their purchase of Crest 3D White Advanced Whitening Toothpaste. This toothpaste is designed to remove up ...
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987. [1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. [2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". [3]
Colgate-Palmolive Co CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product "vital ...
Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994. [1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership. [2] The brand is strong in rural India, where it sells in ...
Meswak (also referred to as Miswak) is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998. [1] The toothpaste is marketed as a herbal toothpaste [2] as it is made from extracts of the Salvadora persica plant. [3] The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago. [4]