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It was launched in 1951–52 as a toothpaste brand Binaca Top. [2] It sponsored an extremely popular music show on Radio Ceylon and later on All India Radio, Binaca Geetmala which was hosted by noted radio personality Ameen Sayani. [3] [4] It was owned by Reckitt Benckiser who sold it to Dabur in 1996 for ₹ 1.2 crore (US$140,000). [5] [6]
The following partial list contains marks which were originally legally protected trademarks, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. These marks were determined in court to have become generic.
Striped toothpaste should not be confused with layered toothpaste. Layered toothpaste requires a multi-chamber design (e.g. USPTO 5,020,694 ), in which two or three layers extrude out of the nozzle. This scheme, like that of pump dispensers (USPTO 4,461,403 ), is more complicated (and thus, more expensive to manufacture) than either the ...
Promise: [32] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [38] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [ 7 ] According to an August 2016 report in The Economic Times , Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as ...
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987. [1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. [2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". [3]
The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexandria, Virginia, after a 2005 move from the Crystal City area of neighboring Arlington, Virginia.
Colgate-Palmolive Co CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product "vital ...
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