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Institutional logic is a core concept in sociological theory and organizational studies, with growing interest in marketing theory. [1] It focuses on how broader belief systems shape the cognition and behavior of actors.
A key work in the institutional school tradition is Weld's The Marketing of Farm Products, (1916) while other important contributors included: Butler's Marketing and Merchandising, (1923); Breyer's Commodity and Marketing (1931); Converse's Marketing: Methods and Policies (1921) and Duddy & Revzan's Marketing: An Institutional Approach (1947 ...
Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". [14] However, the definition of marketing has evolved over the years.
Societal marketing should not be confused with social marketing. Societal marketing is a philosophy or mindset that informs marketing decisions whereas social marketing is a distinct branch within the marketing discipline. Societal marketing is concerned with the consideration of the social and ethical aspects of marketing planning.
Institutional economics focuses on understanding the role of the evolutionary process and the role of institutions in shaping economic behavior. Its original focus lay in Thorstein Veblen 's instinct-oriented dichotomy between technology on the one side and the "ceremonial" sphere of society on the other.
Institutional analysis is the part of the social sciences that studies how institutions—i.e., structures and mechanisms of social order and cooperation governing the behavior of two or more individuals—behave and function according to both empirical rules (informal rules-in-use and norms) and also theoretical rules (formal rules and law ...
Institutional approach: what institutions, or middlemen, are engaged in distribution, what functions they perform, what good they handle Perceptual mapping is a diagrammatic technique used by marketers that attempts to visually display the perceptions of customers or potential customers and the position of a product , product line , brand , or ...
Instead, institutional development is endogenous and spontaneously ordered and institutional persistence can be explained by their credibility, [40] which is provided by the function that particular institutions serve. Political scientists have traditionally studied the causes and consequences of formal institutional design. [41]