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Ray Stanton Avery (January 13, 1907 – December 12, 1997) was an American inventor, [1] most known for creating self-adhesive labels (modern stickers).Using a $100 loan from his then-fiancé Dorothy Durfee, and combining used machine parts with a saber saw, he created and patented the world's first self-adhesive (also called pressure sensitive) die-cut labeling machine.
Avery Dennison Corporation is a multinational manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and specialty medical products.
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W & T Avery, a former British manufacturer of weighing machines; Avery Brewing Company, a regional brewery located in Boulder, Colorado; Avery Dennison, a major manufacturer of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products; Avery Publishing, an imprint of the Penguin Group
The care label describes the allowable treatment of the garment without damaging the textile. Whether this treatment is necessary or sufficient, is not stated. A milder than specified treatment is always acceptable. The symbols are protected and their use is required to comply with the license conditions; incorrect labelling is prohibited.
Without new stores or any investment back into the business, Montgomery Ward declined in sales volume compared to Sears. Many have blamed the conservative decisions of Avery, who seemed not to understand the postwar years' changing economy. As new shopping centers were built after the war, Sears was perceived to have better locations than Ward.
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