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Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, ... consumer behavior, and cultural production in contemporary ...
Cultural norms are relatively stable over time, so culture has a major effect on consumer behaviour. Research studies have consistently shown that culture influences almost every aspect of purchasing: it affects basic psychological domains such as self-identity and motivation, the way that information is processed, and the way that advertising ...
Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.
It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood and adolescent experiences affect future consumer behavior. It attempts to understand how factors such as peers, mass media, family, gender, race, and culture ...
The term was coined [citation needed] by author Patricia Martin in her book, The Rise of the Cultural Consumer and What It Means For Your Business, in which she suggests that the convergence of art, technology and entertainment is remaking the American consumer. This new type of consumer values creativity, design and the power of personal values.
The development of this category applies to both research and business areas (e.g. consumer protection), but also the importance of performing specific roles of consumer society (identification of individuals with the people that play similar roles) for the transformation of the social structure (e.g. New forms social life, such as IKEA-family).
Image credits: joecooool418 Such consumer behavior was first observed by researchers Masaaki Kurosu and Kaori Kashimur in the 90s who were studying human-computer interaction at the Hitachi Design ...
This purchasing behavior may co-exist in the mind of a consumer with an image of oneself as being an individualist. Cultural capital, the intangible social value of goods, is not solely generated by cultural pollution. Subcultures also manipulate the value and prevalence of certain commodities through the process of bricolage.