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In a 1990 biography, Winwood explained: "When [the album] was finished, but before it came out, [Michelob] took the song they wanted, and very quickly shot the commercial. So what happened was the commercial came out before the album. Then the LP was released and the first single which was 'Roll With It'. Six weeks later the second single was ...
In 1987, Clapton re-recorded the song for a Michelob beer commercial. [8] The 1988 re-recording was released on the anthology box set Crossroads and as a single with different B-side tracks: "I Can't Stand It" for the seven-inch vinyl, "Whatcha Gonna Do" for the twelve-inch vinyl and the CD, and live recording "Sunshine of Your Love" as the CD ...
On September 19, 2023, AB InBev elevated Michelob Ultra as a "global brand" signaling the company's shift towards Michelob Ultra as their new flagship light beer, as opposed to Bud-Light. The company also stated that the move would have the brand compete better with Heineken.
Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories — will be making a cameo appearance in a Michelob Ultra commercial during Super Bowl LIX, where ads cost a reported $8 ...
Pints and pickleball go hand-in-hand in Michelob Ultra’s Super Bowl spot. On Wednesday, Jan. 22, the beer brand released a 15-second ad teasing the competitive commercial with Willem Dafoe ...
Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include: Michelob Bavarian Wheat (summer) Michelob Marzen (fall)
Heineken's latest commercial accomplished what Pepsi's 'controversial' ad failed to do -- Here's how.