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Preferred Hotels & Resorts was founded by 12 North American hoteliers in 1968, originating as a referral organization for hotels. [ 3 ] In 1981, the association rebranded under the name Preferred Hotels Worldwide, and ended the personal referral system previously used for membership.
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As of 2018, Choice Hotels-branded properties are located in more than 40 countries and territories, [4] including hotels in Europe, [54] Asia-Pacific, [55] the Middle East, [56] and Scandinavia. [57] Choice Hotels entered into an agreement with Spanish hotel operator Sercotel in 2018 to increase Choice's footprint in Spain and Latin America. [58]
Most major hotel loyalty programs are associated with one or more branded credit cards. By spending on the hotel-affiliated credit card, the customer earns loyalty points and other benefits in the hotel program. These points are used for free hotel nights. Some credit cards also offer an automatic upgrade to a higher level of the hotel reward ...
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related to: preferred hotels choice points list of names and dates pdf file extensionTop Hotel Rewards Program - US News & World Report