Ads
related to: russell athletic hooded sweatshirts
Search results
Results from the WOW.Com Content Network
Russell Athletic is an American clothing manufacturer based in Bowling Green, Kentucky. Currently a subsidiary of global company Fruit of the Loom , Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006.
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
AOL latest headlines, entertainment, sports, articles for business, health and world news.
The company purchased Russell Brands, LLC, effectively taking the former competitor private, in a deal valued at $598.3 million that was completed August 1, 2006. [ 17 ] The company announced the purchase of VF Corporation 's intimate apparel company named Vanity Fair Intimates for $350 million in cash on January 23, 2007. [ 18 ]
The hooded sweatshirt is a utilitarian garment that originated in the 1930s for workers in cold New York warehouses and thus have been around for over 90 years. [7] In the 1970s and 1980s, hoodies were adopted by hip hop culture as a symbol of what one reporter termed "cool anonymity and vague menace". [ 7 ]
Ads
related to: russell athletic hooded sweatshirts