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Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...
New omni-channel capabilities will enable retailers to personalize customer service and increase store sales. BURLINGTON, Mass.--(BUSINESS WIRE)-- Demandware®, Inc. ...
Personalized marketing has proven most effective in interactive media, particularly on the internet. A website has the ability to track a customer's interests and make suggestions based on the collected data. Many sites help customers make choices by organizing information and prioritizing it based on the individual's liking.
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