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Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
e. Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
For example, on an oldies show, probably the most heavily researched and systematized format in radio, classic hits will be played almost every day, while critically acclaimed songs by the same bands get little or no play. What one hears has been carefully crafted to appeal to targeted demographic groups for that station. [1]
Website. nielseniq.com. NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries. [1] NIQ acquired German market research firm GfK in 2023.
Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
RAJAR collects information on behalf of over 300 BBC and Ofcom-licensed commercial radio stations, ranging from very small local services to the national networks.Station listening by time, duration, platform (AM/FM, DAB, online/app, and DTV) and location (in car, at home, at work, or elsewhere) is recorded and published on a quarterly basis.
The following is a list of full-power radio stations, HD Radio subchannels and low-power translators in the United States broadcasting Air1 programming, which can be sorted by their call signs, frequencies, city of license, state and broadcast area.
WKVG (94.5 MHz) is a radio station in Greenville, South Carolina, serving Upstate South Carolina including the Greenville- Spartanburg radio market. WKVG is owned and operated by the Educational Media Foundation, and is an affiliate of K-Love. WKVG has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.