Search results
Results from the WOW.Com Content Network
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
e. Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
Radio tends to get a majority of their revenue from advertising. Polgreen claims that from the 1996 Telecom Act, commercial radio broadcasters sought to form national media companies that could transition radio to a national advertising model. Media companies could then pitch their stations to both local and national advertisers.
RAJAR collects information on behalf of over 300 BBC and Ofcom-licensed commercial radio stations, ranging from very small local services to the national networks.Station listening by time, duration, platform (AM/FM, DAB, online/app, and DTV) and location (in car, at home, at work, or elsewhere) is recorded and published on a quarterly basis.
Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...
Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
KVWE. KVWE (102.9 MHz) is an FM radio station broadcasting a sports format. Licensed to Amarillo, Texas, United States, it serves the Amarillo area. The station is owned by Alpha Media. Its studios are located on Olsen Boulevard near Western Avenue in southwest Amarillo, and its transmitter is located near Farm to Market Road 1719 and Loop 335 ...