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Southwestern Bell Yellow Pages logo, 1984-1994. YP Texas Region Yellow Pages LLC is a division of YP Holdings that publishes telephone directories to Southwestern Bell customers for AT&T. The company was originally formed in 1984 as Southwestern Bell Media, Inc.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
[2] Another service YellowPagesDirectory.com provides for users is the ability for anyone nationwide to “opt-out” of local telephone book delivery; their website offers a portal to The Local Search Association's National Yellow Pages Consumer Choice Opt-Out Site, [3] which allows anyone in the United States to cease delivery of phone books ...
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5]
Entrance to the YP Headquarters, in Tucker Georgia. YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC.Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing.
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