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Smart Communications retail store in a mall. Smart Communications Inc., commonly referred to as Smart, is a wholly owned wireless communications and digital services subsidiary of PLDT Inc., [1] a telecommunications and digital services provider based in the Philippines. [2]
The company was launched in December 2000 as Smart Money powered by Smart e-Money, Inc., in cooperation with 1st e-Bank (formerly PDCP Bank; now BDO Unibank) and Mastercard. It was claimed that it was the world’s first card linked to a wireless phone and was marketed by Smart Communications as one of the biggest innovations in finance. [4]
Red Mobile (also red mobile), formerly ümobile and legally as Connectivity Unlimited Resource Enterprise, Inc. (CURE), was a wholly owned subsidiary of Smart Communications, the Philippines' largest mobile telecommunications company. When it was initially launched as ümobile, it used the CURE Universal Mobile Telecommunications System network ...
From 2013 to 2020, GCash focused on bringing new features to its app including QR-based payments, mobile and gaming credit purchases, online checkout, barcode cash-in, bills payment, and the support for InstaPay which enabled interbank transfers. GCash also partnered with CIMB Bank Philippines for the pilot of GSave, a high-yield savings account.
The technology of electronic reloading was first introduced in the Philippines by Smart Communications as SmartLoad and is considered to be the world's first electronic reloading service. [1] This service offered micro top-ups, allowing prepaid subscribers to add credit in small denominations.
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Moving forward, on April 1, 2000, Piltel signed a facilities-sharing agreement with competitor Smart Communications to be able to provide wireless services using Smart's GSM network. [2] By the same day, Piltel launched its GSM brand, Talk 'N Text. In March 2004, Smart Communications acquired 45.3% stake in Piltel from its parent PLDT. [3]
This partnership resulted to a rapid construction of Smart's network and more importantly, the subsidization of handsets. Smart was also authorised to offer both international gateway and cellular telephone services. At the end of 2005, Smart became the largest cellular operator in the Philippines with over 15.4 million subscribers.