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Prominent signage for McDonald's near a branch of Burger King in Munich. The two chains are widely considered to be the main competitors of the Burger Wars. The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Wendy's, Burger King and ...
McDonald's has been the clear winner in the fast food space. Burger King always played second fiddle, and despite many attempts to catch McDonald's, it always came up short. Eventually, it seemed ...
Unlike its competitor McDonald's, Burger King plans to leave its original menu untouched. [27] Later owned by Japan Tobacco, [28] it withdrew from the Japanese market [6] in February 2001 with all of its 25 outlets sold to Lotteria. [28] Burger King reentered the Japanese market by opening the first outlet in Shinjuku, Tokyo in November 2006. [29]
Fast food giants, from McDonald's and Wendy's to Burger King and Taco Bell (), are duking it out for a share of the breakfast pie.But not all comers will get a taste of sweet results. As big ...
The reintroduction of Chicken Fries proved to be a fortuitous decision for Burger King, the resulting sales bump provided an increase in profits each time they were added to the menu. The 2014 reintroduction was a resounding success for the company, helping Burger King achieve domestic same-store comparable sales rise of 3.1% in 2014.
The competition between McDonald's and Burger King is perhaps the most well-known fast food rivalry of all time. Which industry giant should you place your bets on? McDonalds vs. Burger King Stock ...
Restaurant Brands' Popeyes brand rolled out its first-ever rewards program in June to tackle competition from McDonald's and KFC, while its Burger King brand launched its own hand-breaded fried ...
Burger King's reasoning for the changes were necessary to maintain a competitive stand against McDonald's and Wendy's. [66] Burger King stated that roughly 60% of its franchised locations already operated until midnight, but it sought to have the extended hours of operation cover 100% of locations in order to begin a nationwide advertising ...