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  2. Panegyrici Latini - Wikipedia

    en.wikipedia.org/wiki/Panegyrici_Latini

    Other classic prose models had less influence on the panegyrics. Pliny's Panegyricus model is familiar to the authors of panegyrics 5, 6, 7, [18] 11, and especially 10, in which there are several verbal likenesses. Sallust's Bellum Catilinae is echoed in the panegyrics 10 and 12, and his Jugurthine War in 6, 5, and 12. [19]

  3. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Thus, propaganda is a special form of communication, which is studied in communication research, and especially in media impact research, focusing on media manipulation. [6] Propaganda is a particular type of communication characterized by distorting the representation of reality and manipulation.

  4. Panegyric - Wikipedia

    en.wikipedia.org/wiki/Panegyric

    Title page of the Panegyric of Leonardo Loredan (1503), created in honour of Leonardo Loredan, 75th Doge of Venice, now in the Walters Art Museum in Baltimore. A panegyric (US: / ˌ p æ n ɪ ˈ dʒ ɪ r ɪ k / or UK: / ˌ p æ n ɪ ˈ dʒ aɪ r ɪ k /) is a formal public speech or written verse, delivered in high praise of a person or thing. [1]

  5. Propaganda - Wikipedia

    en.wikipedia.org/wiki/Propaganda

    James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...

  6. Opinion leadership - Wikipedia

    en.wikipedia.org/wiki/Opinion_leadership

    Merton [6] distinguishes two types of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field.

  7. Two-step flow of communication - Wikipedia

    en.wikipedia.org/wiki/Two-step_flow_of_communication

    These leaders tend to influence others to change their attitudes and behaviors. The two-step theory refined the ability to predict how media messages influence audience behavior and explains why certain media campaigns do not alter audiences' attitudes. This hypothesis provided a basis for the two-step flow theory of mass communication. [9]

  8. Dialogic public relations theory - Wikipedia

    en.wikipedia.org/wiki/Dialogic_public_relations...

    After that, Botan [6] claimed that “dialogue manifests itself more as a stance, orientation, or bearing in communication rather than as a specific method, technique, or format (p. 192).” [1] Kent and Taylor argued that “dialogue is product rather than process” (p. 323) and viewed the symmetrical model as a procedural way to listen or ...

  9. Organizational communication - Wikipedia

    en.wikipedia.org/wiki/Organizational_communication

    Bavelas has shown that communication patterns, or networks, influence groups in several important ways. Communication networks may affect the group's completion of the assigned task on time, the position of the de facto leader in the group, or they may affect the group members' satisfaction from occupying certain positions in the network.